Stanbic Bank Uganda has launched a campaign aimed at rewarding 100 customers with UGX 100 million for making transactions through its digital channels. This means clients who make transactions through Mobile Banking, Agent Banking and the Stanbic App will stand a chance to win UGX 1 million every day for the next 100 days.
This is in line with the bank’s DiGiCashBack campaign that promotes digital solutions for customers with the aim of enhancing convenience and continued value to customer experience.
According to Stanbic Bank’s Head of Digital Banking, Veronica Sentongo, there is improved customer awareness of the bank’s digital platforms which has led to an increase in the number of users from 8,000 in 2016 to 100,000 today.
“The campaign’s aim is therefore to continue to encourage customers to utilize all the alternative digital platforms and increase the usage of our digital banking offering as a preferred service to facilitate convenience. We have understood our customer needs and through providing low-cost self-service digital channels, we are able to put our customers in control of their overall banking experience. We want to equate this experience to walking into a branch. We have taken seriously, the increasing need and use of technology and the Internet in facilitating convenience and continue to invest through innovative means,” she said.
The bank has throughout this year increased its service offering on its digital channels to better achieve the objectives with this campaign. Customers will soon be able to open accounts online as well access more services through Agent Banking. This will address the need to define and demonstrate the value of digital banking and drive high value transactions.
“We are looking at migrating most of our routine transactions to digital platforms and leaving the bank branches as value addition points for more complex transactions. Already more than 50 per cent of our bank transactions have been digitized and we are encouraging all our customers to continue utilizing all our digital platforms which are available to them 24/7,” she said.
She concluded, “Customers are encouraged to participate in the DiGiCashBack campaign and be rewarded for paying their bills, sending money and applying for a small overdraft using Instant Cash advance through the alternative Digital Channels.”